Zheng Qinwen defeated French Open champion Mirra Andreeva 7-5, 6-4 on October 11 to become the first Chinese homegrown women's singles champion in the China Open's 20-edition history, lifting her live ranking to No. 23. Within hours, more than a dozen sponsors — including Chagee, Qwen, Alipay, Nike, and Dior — posted congratulatory campaigns; Chagee's buy-one-get-one-free offer briefly crashed its mini-program. According to Forbes' 2026 tennis earnings list, Zheng ranked 7th with $22.6 million, with off-court endorsements accounting for 97% of her income — far exceeding Jannik Sinner and Aryna Sabalenka. Notably, no brand abandoned her during her 2025 surgery layoff when her ranking plunged to No. 121; instead, Wilson, Qwen, and Chagee deepened their commitments. Brands are betting on China's 25.18 million tennis participants and her national recognition as a Paris Olympic champion. With 15 endorsements already secured, her next commercial growth is expected to shift toward higher-tier partnerships and global influence expansion.